Tendo, a leading platform for social media resellers, has been chosen for Morgan Stanley’s Inclusive Ventures Lab, an accelerator designed to support technology-driven startups. The company is among 25 startups selected globally for the 2024 program, representing the U.S., Europe, the Middle East, Africa, and Latin America.
The Inclusive Ventures Lab is a five-month accelerator that aims to nurture and scale startups in the seed to Series A funding stages. Each participating company receives a £250,000 investment from Morgan Stanley and benefits from a customized entrepreneurship curriculum, as well as access to growth resources from the firm’s network of internal and external partners in entrepreneurship and venture capital.
At the end of the program, the companies will pitch to investors at Demo Day, which will occur in February 2025. The investment firms in attendance at the last showcase represented more than $40 billion of dry powder.
Founded in Ghana in 2021, Tendo Technologies addresses the challenges faced by aspiring online retail entrepreneurs in Africa by connecting independent resellers with suppliers. Tendo curates a catalog of wholesale products for drop shippers and resellers, equipping them with essential digital marketing tools, materials, and logistics support to sell products at a profit. Once a sale is secured, Tendo manages payment and delivery, deducting the cost of the item and depositing the profits directly into the reseller’s account.
Tendo generates revenue through two primary channels: charging a commission on products listed on its platform and taking a fee from the sales made by resellers. Currently, the platform boasts approximately 1,500 resellers, reaching around 16,000 customers. In 2023, Tendo expanded its offerings by launching Duke Sell in Nigeria, enabling local suppliers to sell their products through multiple channels.
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Staff writer at Ghana Innovation Journal covering innovation, technology and entrepreneurship across Ghana and Africa.